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Milk Program

I work in a school with a milk program. The children love it. They can order either chocolate milk or white milk. Just this week a teacher opened a milk carton that "mooed". The kids were all excited to find out what prize she had one -- and so was I! A student at the same school won a car in this "Moo Contest" a few years ago -- her father drove it as she was too young then! How times -- and marketing -- have changed! Neigh the Front describes the distant origins of the milk marketing board movement in Scarborough over a hundred years ago. Back then, milk was delivered door to door with horses. And today we are winning cars just for drinking milk!

Barb Presunka, October 2001

From The Scarboro Heights Record V9 #7