I work in a school with a milk program. The children love it. They can order either chocolate milk or white milk. Just this week a teacher opened a milk carton that "mooed". The kids were all excited to find out what prize she had one -- and so was I! A student at the same school won a car in this "Moo Contest" a few years ago -- her father drove it as she was too young then! How times -- and marketing -- have changed! Neigh the Front describes the distant origins of the milk marketing board movement in Scarborough over a hundred years ago. Back then, milk was delivered door to door with horses. And today we are winning cars just for drinking milk!
From The Scarboro Heights Record V9 #7